Propaganda And Not Substance Sells Today???????

Man buys nothing everything is sold to him…that’s what my professor screamed to an ambitious bunch of 25… What does that mean? Are the consumers fool, are they blind…No the answer to the question was so well answered by him… “it’s all in the volume”…the louder the better. A housewife spending 10 hours in front of the television, contributing to the net income of the country has no other option but to believe that…Surf excel is the best washing powder she can rely on, after all the ad is so cute, it captures her attention, it gets retained…she carries the memory of the cute li’l brat saying “surf excel hai na”…she goes to the store, she is welcomed by the cranky sales man, he poses for Tide…he tries for Rin…but the only brand that has shown her that ‘Daag ache hai’…makes it’s mark…she goes rejects the others, grabs the excel and off she walks………………………..That’s the consumer , she is intelligent , she believes in what the ads make her believe…