Suddenly…
Life’s taken me by surprise…
Suddenly…
Others see a lot of things in my eyes…
Suddenly…
The mornings come by with a smile…
Suddenly…
Am reading fairy tales, since a while…
Suddenly…
I smell dry roses hidden in old books, and I cry…
Suddenly…
The clock of life, is ticking high…
Suddenly…
I have my desk full, and my hour glass, goes light…
Suddenly…
I have so much to love in life, but all I can say is ‘good bye’…
Friday, December 9, 2011
Monday, July 11, 2011
A privilege to break rules is on sale!
This article arises from my not so good habit of eves dropping; call it bad manners or a disease, it has indeed become my greatest source of knowing the society and the people at large. A long journey especially in a city like Mumbai, often gets boring, but thanks to my habit of uninvitedly entering others conversation that makes my long journey short.
Let me confess, not all stories are worth an article but this one kept me thinking for more than 24 hours and therefore I decided to share the conversation and rattle few more brains. A common Mumbaikar spends 30% of his day in the local train and that is where he/she builds the greatest networking platforms, probably if could be measured it would cross the numbers on Face book and twitter. The protagonist of my story was also one of the usual local train travellers, seemed to me like a big guy in a small organization, his networking team included few middle aged men and a young lad from college and today their topic was ‘The Press Card’.
Press card as defined by wiki is a privilege pass given to special journalist who cover special stories, well even I being a communication student, grew up with the same definition of a press card, but things had changed and like everything else even press card was put to sale and this my moment of revelation. My protagonist very proudly told his fellow passenger, do you know a publication offered me press card, they said now I could park my car anywhere, break signals, avoid queues at Sidhivinayak temple and avail discounts. This special privilege was not taken as a sign of prestige but was the subject of ridicule amongst those who were a part of the conversation, The young blood refuted loud, saying how can a need of a profession be sold like cookies to the common man, this will lead to chaos and corruption. Another gentlemen, squeaked and growled with a look that said, ‘The country is going to the dogs’. Each one used their own set of vocabulary to express their anger towards such lowness shown by a body that is entrusted with the responsibility of spreading awareness and instigating change.
35 minutes of heated dialogue and then each one parted to meet again with a fresh topic, but these 35 minutes left me with undaunted 35,000 questions. Why? Who? For whom? On what grounds? Who’s responsible? What’s the price? What if it lands in wrong hands? Where are the teachings of journalism?
I still remember my special classes on journalism where we were told that truthfulness, accuracy, objectivity, impartiality, fairness and public accountability are the tools that ensure rightful and ethical dissemination of events and news to the public. But if journalistic bodies sell their privilege that is given with a purpose for pleasure and abuse of power, then who can we trust with responsibility?
I work for the world of advertising so if I were to sell this card what would I say; Breaking Rules is in fashion, get your licence to buy power today! Well if you have a better line to sell the product do share, you never know tomorrow we might see them on shop windows.
_______________________________________________________________
Let me confess, not all stories are worth an article but this one kept me thinking for more than 24 hours and therefore I decided to share the conversation and rattle few more brains. A common Mumbaikar spends 30% of his day in the local train and that is where he/she builds the greatest networking platforms, probably if could be measured it would cross the numbers on Face book and twitter. The protagonist of my story was also one of the usual local train travellers, seemed to me like a big guy in a small organization, his networking team included few middle aged men and a young lad from college and today their topic was ‘The Press Card’.
Press card as defined by wiki is a privilege pass given to special journalist who cover special stories, well even I being a communication student, grew up with the same definition of a press card, but things had changed and like everything else even press card was put to sale and this my moment of revelation. My protagonist very proudly told his fellow passenger, do you know a publication offered me press card, they said now I could park my car anywhere, break signals, avoid queues at Sidhivinayak temple and avail discounts. This special privilege was not taken as a sign of prestige but was the subject of ridicule amongst those who were a part of the conversation, The young blood refuted loud, saying how can a need of a profession be sold like cookies to the common man, this will lead to chaos and corruption. Another gentlemen, squeaked and growled with a look that said, ‘The country is going to the dogs’. Each one used their own set of vocabulary to express their anger towards such lowness shown by a body that is entrusted with the responsibility of spreading awareness and instigating change.
35 minutes of heated dialogue and then each one parted to meet again with a fresh topic, but these 35 minutes left me with undaunted 35,000 questions. Why? Who? For whom? On what grounds? Who’s responsible? What’s the price? What if it lands in wrong hands? Where are the teachings of journalism?
I still remember my special classes on journalism where we were told that truthfulness, accuracy, objectivity, impartiality, fairness and public accountability are the tools that ensure rightful and ethical dissemination of events and news to the public. But if journalistic bodies sell their privilege that is given with a purpose for pleasure and abuse of power, then who can we trust with responsibility?
I work for the world of advertising so if I were to sell this card what would I say; Breaking Rules is in fashion, get your licence to buy power today! Well if you have a better line to sell the product do share, you never know tomorrow we might see them on shop windows.
_______________________________________________________________
Friday, December 12, 2008
Propaganda And Not Substance Sells Today???????
Man buys nothing everything is sold to him…that’s what my professor screamed to an ambitious bunch of 25… What does that mean? Are the consumers fool, are they blind…No the answer to the question was so well answered by him… “it’s all in the volume”…the louder the better. A housewife spending 10 hours in front of the television, contributing to the net income of the country has no other option but to believe that…Surf excel is the best washing powder she can rely on, after all the ad is so cute, it captures her attention, it gets retained…she carries the memory of the cute li’l brat saying “surf excel hai na”…she goes to the store, she is welcomed by the cranky sales man, he poses for Tide…he tries for Rin…but the only brand that has shown her that ‘Daag ache hai’…makes it’s mark…she goes rejects the others, grabs the excel and off she walks………………………..That’s the consumer , she is intelligent , she believes in what the ads make her believe…
Tuesday, December 9, 2008
Eleven Best Pick Up Lines that Boss’s love to say!
WE are one of the best organizations in the World! (Did he mean best or pest)
We have got the best resources that MONEY CAN BUY…( That’s true after all where else would we get cockroaches in coffee)
What the hell do you have to do… (Someone please take him to the doctor)
I need results…( I need an increment)
Nothing should be passed without my approval. ( When did that happen anyways)
How could you do this, who the hell approved it! (What!!! Isn’t he the one who approved it)
Naah…This is ok but I am not approving it because I know you can do better (that’s a good way of saying “What crap have you produced)
Don’t try to fool me…(Someone please explain him…it’s difficult fooling a fool)
I don’t like to repeat things…but am doing it for the last time…(Gosh!!! When was last time he said it anyways)
Stupid Stupid Stupid!!! I’m being very polite, don’t force me to be harsh…(Wow!!! You have been very polite)
You better perform or else I have other options…(As if I am not looking for one)
We have got the best resources that MONEY CAN BUY…( That’s true after all where else would we get cockroaches in coffee)
What the hell do you have to do… (Someone please take him to the doctor)
I need results…( I need an increment)
Nothing should be passed without my approval. ( When did that happen anyways)
How could you do this, who the hell approved it! (What!!! Isn’t he the one who approved it)
Naah…This is ok but I am not approving it because I know you can do better (that’s a good way of saying “What crap have you produced)
Don’t try to fool me…(Someone please explain him…it’s difficult fooling a fool)
I don’t like to repeat things…but am doing it for the last time…(Gosh!!! When was last time he said it anyways)
Stupid Stupid Stupid!!! I’m being very polite, don’t force me to be harsh…(Wow!!! You have been very polite)
You better perform or else I have other options…(As if I am not looking for one)
Thursday, December 4, 2008
Tuesday, December 2, 2008
Monday, December 1, 2008
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